Burger King

Burger King Corporation (BK for short) is a large international chain of fast food restaurants, predominantly selling burgers, fries and soft drinks.

Advertising

In the late 1970s and early 1980s, Burger King used a mascot of the same name to advertise their meals. The "Burger King" was a bearded king with a rather creepy smile, who ruled the Burger King Kingdom, along with other characters such as The Duke of Doubt (his arch nemesis), Burger Thing (a large burger puppet), Sir Shakes-A-Lot (a knight with a craving for Burger King milkshakes), and the Wizard of Fries (a robot powered by french fries).

Related Topics:
1970s - 1980s - King - Burger King Kingdom - Knight - French fries

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The 1990s saw Burger King advertising to their younger customers with the cartoon mascot Kid Vid, which embodified the cyberspace-obsessed decade.

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The Burger King was brought back in late 2004, this time to advertise the chain's breakfast sandwiches. He then had a commerical as part of the chain's promotion of the film '. The latest commericals feature the King on the field of several National Football League games (using archive footage from NFL Films), in a cross-promotion with the NFL and DirecTV's NFL Sunday Ticket sports subscription package (in the promotion, a code entered from the wrapper from a Whopper sandwich could net several prizes, including free access to the Sunday Ticket package). (NFL Your Way promotion)

Related Topics:
National Football League - DirecTV

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Brian Lundmark's webcomic Rockwood recently featured a look-alike Creepy King.

Related Topics:
Brian Lundmark - Rockwood

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The Subservient Chicken is a viral marketing promotion by Burger King, featuring a man (presumably) in a chicken costume, who does nearly whatever action he is told to. Despite appearances, it is not a live webcam.

Related Topics:
The Subservient Chicken - Viral marketing - Webcam

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In late 2004, Burger King introduced the Tender Crisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign featuring recording artist Darius Rucker (of Hootie and the Blowfish) singing a country-style jingle.

Related Topics:
Tender Crisp Bacon Cheddar Ranch - Darius Rucker - Hootie and the Blowfish - Country - Jingle

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In the summer of 2005, Burger King introduced Chicken Fries to their menu. The advertising campaign featured a metal band called Coq Roq who wore chicken masks parodying the style of masks of nu metal band, Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise.

Related Topics:
2005 - Chicken Fries - Coq Roq - Nu metal - Slipknot

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