Budweiser (Anheuser-Busch)

:For the Czech Republic beer also known as "Budweiser", please see Budweiser Budvar.

Related Topics:
Czech Republic - Budweiser Budvar

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Budweiser, usually simply called Bud and often marketed with the slogan "King of Beers", is the number one selling brand of beer in the world, followed by Bud Light. Budweiser is an American lager brewed using mass production techniques. Like other American lagers, it is lightly flavored, and heavily carbonated, and probably the mildest-tasting beer of any of the internationally-popular lagers.

Related Topics:
Beer - American lager - Mass production - Lagers

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Beer, as with most food products, deteriorates quickly with age or excessive heat, so to ensure quality the company has stringent requirements for handling and sale. There are numerous Budweiser breweries located around the United States (and the rest of the world), many of which offer tours with free samples. One thing tour guides will often do is when their group reaches the hospitality room is to ask a few volunteers to try what they refer to as "punished Budweiser." This is beer stored in a room for two weeks in a high temperature environment. The comparison between fresh Budweiser, and "punished" beer serves to demonstrate beer's sensitivity to heat.

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The company is known for its sports sponsorships, video game sponsorship (Tapper), and (often) humorous advertisements. Advertising campaigns have included a nude Ganymede grasping a beer bottle and borne aloft by a bald eagle, frogs saying 'bud-wei-ser', lizards doing the same, and Clydesdale horses. Recently, Miller Brewing had begun a series of commercials in which "referees" were calling "penalties" on people drinking Bud Light, and the referees replaced it with Miller beer. Anheuser-Busch responded by making their own series of referee commercials that shows the referees taking Bud Light for themselves. Anheuser-Busch is also known for its repeated legal attempts to obtain complete control of the Budweiser trademark, which have been generally unsuccessful.

Related Topics:
Sport - Sponsorship - Video game - Tapper - Advertisement - Ganymede - Clydesdale horse - Miller Brewing

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