Bubble Yum

Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by the Lifesaver Company, the popular bubble gum was the first soft bubble gum ever. Bubble Yum became so successful, especially among kids and teens, Lifesaver Company had to curtail its marketing so that production could keep up with demand.

Related Topics:
Bubble gum - The Hershey Company - 1975 - Lifesaver Company

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In 1977, rumors began to spread that the gum's soft, chewable secret was from adding spider eggs. Sales began to dip noticeably in the New York area of the United States. "The rumor hit just when Bubble Yum was going through almost a breakthrough in sales achievements, recalled Robert Denny, Lifesaver's vice president of product management. Within 10 days, company surveys showed that well over half of the children in the New York area had heard the rumor..." The Lifesaver Company took on this challege to dispel the rumors and to restore public confidence. Hershey later acquired the brand in 2000.

Related Topics:
1977 - Spider - New York - United States - Robert Denny - 2000

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Its current mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.

Related Topics:
Mascot - Anthropomorphic - Punk-style - Duck

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The sugar-sweetened variety comes in the following flavors:

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• Original
• Ballistic Berry
• Cotton Candy
• Cyclone Fruits
• Grape
• Sour Blue Razz Berry
• Sour Cherry
• Watermelon
• Wild Strawberry
• Yellin' Melons

The sugarless flavors are:

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• Original
• Grape
• Wild Strawberry
• Peppermint
 
Bubble Yum: External links ►