Bravo (television network)

Bravo is a cable television network owned by NBC Universal. It is currently seen in more than 70 million homes and was the first service dedicated to film, drama, and the performing arts when it launched in December 1980. Bravo's programming schedule includes feature films (primarily from the Universal catalogue,) theater, dance, music, and documentaries. Bravo also airs reruns of series from parent network NBC, including The Restaurant and The West Wing, and produces original reality content, including Queer Eye for the Straight Guy, Boy Meets Boy, Project Greenlight, and Showbiz Moms and Dads.

Target audience

Bravo?s target audience is 25-54, affluent, educated and tech-savvy males and females with high levels of disposable income. Bravo's market share of this demographic continues to grow, and is higher than that of competing networks, such as A&E, The History Channel, The Discovery Channel, Food Network, HGTV and The Travel Channel, according to Bravo?s annual programming report. Their focus on this demographic is apparent from their programming, particularly their reality programs that focus on celebrities, living and home improvement, as well as reruns of programs that play well to this audience. Local and national advertising is appropriate to the target demographic: local advertisers include jewelry shops and computer stores, and national advertisers include computer companies and business services.

Related Topics:
Target audience - A&E - The History Channel - The Discovery Channel - Food Network - HGTV - The Travel Channel

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