Bravo (television network)

Bravo is a cable television network owned by NBC Universal. It is currently seen in more than 70 million homes and was the first service dedicated to film, drama, and the performing arts when it launched in December 1980. Bravo's programming schedule includes feature films (primarily from the Universal catalogue,) theater, dance, music, and documentaries. Bravo also airs reruns of series from parent network NBC, including The Restaurant and The West Wing, and produces original reality content, including Queer Eye for the Straight Guy, Boy Meets Boy, Project Greenlight, and Showbiz Moms and Dads.

Positioning

According to NBC Universal?s Bravo fact sheet, ?Bravo is the cable network that plugs people into arts, culture and pop culture with original programming, movies and by showing a whole different side of celebrities.? They cultivate an arts and pop culture focued image including original niche reality programs. Their new positioning statement, ?Watch what happens,? is a reference to the network's current focus on original reality programming.

Related Topics:
Niche - Positioning

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