Brand

This article is about the concept in marketing. For other uses, see Brand (disambiguation)

Examples of well known brand names

Business Week magazine publishes an annual "brand scorecard" of the top 100 most valuable brands worldwide. Some of the results from the 2001 survey, which contained 62 American, 30 European, and 6 Japanese brands, are listed below.

Related Topics:
Business Week - Top 100 most valuable brands worldwide - 2001

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In this context, the meaning of "brand" is closely aligned with the meaning of "trademark".

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United States

• Apple (computer)
• Boeing (aerospace)
• Coca-Cola (soft drink)
• Columbia Records (recorded sound—since 1988 owned by Sony)
• Ford Motor Company (automobiles)
• Hershey's (chocolate)
• McDonald's (fast food restaurant)
• Microsoft (software)
• The Gap (clothing retailer)
• Sony (electronics)
• Starbucks (coffee)

European

• BP (petrol—UK)
• BMW (carmaker—Germany)
• BRIO (toys—Sweden)
• Cadbury (chocolate—UK)
• Chanel (luxury apparel—France)
• Guinness (alcohol; Ireland)
• Ferrari (carmaker—Italy)
• IKEA (furniture—Sweden)
• Lego (toys—Denmark)
• Mercedes-Benz (automobile line—Germany)
• Nestlé (food—Switzerland)
• Nokia (mobile phones—Finland)
• Orangina (soft drink)
• SAP (software—Germany)
• Volkswagen (carmaker—Germany)

Japanese

• Canon
• Honda
• National (Panasonic in U.S.)
• Nintendo
• Nissan
• Panasonic
• Sony
• Toyota
• Sega

Australian

• Myer (department store)
• Qantas (airline)
• Rip Curl (surf/clothing)
• Billabong (surf/clothing)
• Telstra (telecommunications)
• Woolworths Limited (store chain)

India

• TATA (Corporate Brand)
• Infosys (Information Technology)
• HLL (FMCG)
• Wipro (Information Technology)