Brand
This article is about the concept in marketing. For other uses, see Brand (disambiguation)
Bibliography
- Miller & Muir (2004) The Business of Brands, ISBN 0470862599 - Examines how brands can create value for businesses
- Olins, W (2003) On Brand, London: Thames and Hudson, ISBN 0500511454
- Schmidt, Klaus; Ludlow,Chris (2002) "Inclusive Branding: The why and how of a holistic approach to brands", Basingstoke: Palgrave Macmillan, ISBN 0333980794
- Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0803983905
~ Table of Content ~
| ► | Introduction |
| ► | Concepts |
| ► | History |
| ► | Examples of well known brand names |
| ► | Criticisms of branding |
| ► | See also |
| ► | Bibliography |
| ► | External links |
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