Brand

This article is about the concept in marketing. For other uses, see Brand (disambiguation)

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In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.

Related Topics:
Marketing - Symbolic - Product - Service - Logo - Image - Symbol - Set - Expectation - Consumer

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In other contexts the term "brand" may be used where the legal term trademark is more appropriate.

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