Brand


 
 
Brand

This article is about the concept in marketing. For other uses, see Brand (disambiguation)

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In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.

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In other contexts the term "brand" may be used where the legal term trademark is more appropriate.

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Marketing: Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association....

Symbolic: Symbolic may refer to:...

Product: There are several usages of the word product, see:...


Brand related Images and Photos (experimental)

Brand New Day II
Brand New Day II
Brand New Cadillac
Brand New Cadillac
Elton Brand
Elton Brand
Elton Brand
Elton Brand
Elton Brand
Elton Brand
Halliday Brand, The
Halliday Brand, The
Paramore: Brand New Eyes CD
Paramore: Brand New Eyes CD
Paramore: Brand New Eyes CD
Paramore: Brand New Eyes CD
Rottweiler Brand
Rottweiler Brand
Paramore - Brand New Eyes CD
Paramore - Brand New Eyes CD
Paramore - Brand New Eyes CD
Paramore - Brand New Eyes CD
Airedale Brand Cigar Box Label
Airedale Brand Cigar Box Label

~ Table of Content ~

Introduction
Concepts
History
Examples of well known brand names
Criticisms of branding
See also
Bibliography
External links
 


 

~ Related Subjects ~

Symbol (1) - Image (1) - Set (1) - Consumer (1) - Expectation (1) - Symbolic (1) - Marketing (1) - Product (1) - Logo (1) - Service (1) -
 

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