Boo.com
Boo.com was a United Kingdom Internet company founded by Ernst Malmsten, Kajsa Leander and Patrik Hedelin that famously went bust during the dot-com boom of the late 1990s. Boo.com's intention was to sell branded fashion wear over the Internet; however, after spending vast sums of its venture capital, it eventually had to liquidate and was placed into receivership on May 18, 2000.
External links
- "Boo Hoo: A Dot Com Story" is a book written/edited by Ernst Malmsten, Erik Portanger and Charles Drazin. Fact or fiction? You decide. Most of the important stuff was removed by the lawyers.
- An angry creditor of Boo.com's founder Malmsten
- Jakob Nielsen's mini-review of Boo.com - A design/usability perspective
- Boo.com Goes Bust - An insider's perspective
- Boo.com, now a redirect to FashionMall.com
- archived version of boo.com
~ Table of Content ~
| ► | Introduction |
| ► | Reasons for failure |
| ► | Aftermath |
| ► | See also |
| ► | External links |
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