BMW films

The BMW film series The Hire began as a series of five short films (each about five minutes long) produced for the Internet in summer 2001. The films were directed by popular and aspiring directors. All starred Clive Owen as "The Driver". Of course, each film's story highlighted the performance aspects of various BMW automobiles. The first five films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher.

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The series proved to be immensely popular, and BMW produced a free DVD of the series, including extra features. At first, the DVD was not even marketed. A few copies were distributed to some BMW dealerships and automobile magazines, but they were in limited supply. Many dealerships had no idea that BMW had even made promotional films. To request a DVD from BMW's site, one had to visit the help center of the BMW Films site and email one's mailing address to the webmaster. Copies were slow to arrive at first, and as the method of obtaining the disc was spread solely by word of mouth, copies were highly prized. Discs were sold for large sums on eBay. Later, BMW sold the DVD directly through their website and a telephone number.

BMW: BMW AG (an abbreviation for Bayerische Motoren Werke AG, or in English, Bavarian Motor Works), is a German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover....

2001: :This article is about the year 2001. For information on the movie, see '. For the Dr. Dre album, see 2001....

Clive Owen: Clive Owen, (born October 3, 1964), is an English actor, now a regular performer in Hollywood and independent American films....

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