Blink (book)

Blink is a book by Malcolm Gladwell in which he explores the power of the mind to make split second decisions, the ability to think without thinking. The author explains this as the phenomenon of what he calls 'thin - slicing': our ability to gauge what is really important from a very narrow period of experience. In other words, spontaneous decisions are usually as good as carefully planned ones. The author explains how our ability to 'thin slice' can be corrupted by our likes, dislikes, prejudices and stereotypes. That is why we may instinctively dislike a dark man. Malcolm Gladwell also tells us about our instinctive ability to mind read, how we can get to know what emotions a person is feeling just by looking at his face. He informs us that with experience, we can become masters at the game of thin - slicing.

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Some of the material in the book appeared previously in Gladwell's articles for The New Yorker.

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