Bill Veeck

William Louis Veeck Jr. (February 9, 1914 – January 2, 1986), sometimes nicknamed "Sport Shirt", was a native of Chicago who became a franchise owner and promoter in Major League Baseball. Known best for his flamboyant publicity stunts, and the innovations he brought to the major leagues during his ownership of the Cleveland Indians, St. Louis Browns, and Chicago White Sox, Veeck was the last owner to purchase a baseball franchise without an independent fortune, and is responsible for many significant contributions to baseball.

St. Louis Browns

After marrying Mary Frances Ackerman, Veeck returned as the owner of the St. Louis Browns in 1951. Hoping to force the St. Louis Cardinals out of town, Veeck spited Cardinals owner Fred Saigh, hiring Cardinal greats Rogers Hornsby and Marty Marion as managers, and Dizzy Dean as an announcer; and he decorated their shared home park, Sportsman's Park, exclusively with Browns memorabilia.

Related Topics:
1951 - St. Louis Cardinals - Fred Saigh - Rogers Hornsby - Marty Marion - Dizzy Dean - Sportsman's Park

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Some of Veeck's most memorable publicity stunts occurred during his tenure with the Browns, including the famous appearance by midget Eddie Gaedel for which Veeck predicted he'd be most remembered; and shortly afterward, Grandstand Manager's Day - involving Veeck, Connie Mack, Bob Fishel, and thousands of regular fans, directing the entirety of the game via placards: the Browns won, 5-3, snapping a four-game losing streak.

Related Topics:
Eddie Gaedel - Connie Mack - Bob Fishel

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After the 1952 season, Veeck suggested that the American League clubs share radio and television revenue with visiting clubs. Outvoted, he refused to allow the Browns' opponents to broadcast games played against his team on the road. The league responded by eliminating Friday night games in St. Louis. When Saigh sold the Cardinals to Anheuser-Busch, Veeck realized he would never have the resources to compete, and was forced to sell the Browns, which then moved to Baltimore and became the Orioles.

Related Topics:
1952 - St. Louis - Anheuser-Busch - Baltimore - Orioles

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