Bill Veeck

William Louis Veeck Jr. (February 9, 1914 – January 2, 1986), sometimes nicknamed "Sport Shirt", was a native of Chicago who became a franchise owner and promoter in Major League Baseball. Known best for his flamboyant publicity stunts, and the innovations he brought to the major leagues during his ownership of the Cleveland Indians, St. Louis Browns, and Chicago White Sox, Veeck was the last owner to purchase a baseball franchise without an independent fortune, and is responsible for many significant contributions to baseball.

Books by Veeck

Veeck wrote three autobiographical works, each a collaboration with journalist Ed Linn

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• Veeck As In Wreck - a straightforward autobiography
• The Hustler's Handbook - divulging his experience in operating as an outsider in major leagues
• Thirty Tons A Day - chronicling the time he spent running Suffolk Downs racetrack. The title refers to the quantity of horse excrement that had to be disposed of.