Badge engineering

Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations.

Related Topics:
Rebadging - Car - Merging

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While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights.

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It also occurs when an individual manufacturer, such as General Motors, owns a portfolio of different brands, and markets the same car under a different brand in different territories.

Related Topics:
General Motors - Brand

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Language problems can also mean that a car has to be given a different name in a certain country (for example, the Mitsubishi Pajero is called the Montero in Spanish-speaking countries), although this may not constitute badge engineering, as the car is still sold under the same brand name.

Related Topics:
Language - Mitsubishi Pajero - Spanish-speaking

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