Babycham

Babycham (Trade name) is a light, sparkling perry invented by Francis Showering, a brewer in Shepton Mallet in Somerset, England. Launched nationally in the UK in 1953, the drink was possibly the very first 'alcopop', marketed with pioneering television advertisements to appeal to women.

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Popular through the 1960s into the 1970s, the brand's appeal waned with the rise of wine and ready-mixed spirit drinks. The current owners are trying to reverse this, with some success, following the reinstatement of its leaping fawn trademark, a giant version of which used to adorn the Shepton factory where it is produced.

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Possibly indicative of its status at the time, it appeared as the butt of many jokes in the 1993 BBC comedy series The Smell of Reeves and Mortimer, suggesting that it was a suitable drink for babies.

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Perry: :This article is about Perry the alcoholic beverage. For other uses, see Perry (disambiguation)...

Shepton Mallet: Shepton Mallet is a small rural town in Somerset, England, situated five miles to the east of Wells and just south of the Mendip hills. The town has a population of 8,440 (2002 estimate). The town contains the administrative headquarters of Mendip District Council....

Somerset: :This page is about the county of Somerset in the United Kingdom. For other meanings of Somerset, see Somerset (disambiguation)....