B. F. Skinner

Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist and author. He conducted pioneering work on experimental psychology and advocated behaviorism, which seeks to understand behavior as a function of environmental histories of reinforcement. He also wrote a number of controversial works in which he proposed the widespread use of psychological behavior modification techniques (primarily operant conditioning) in order to improve society and increase human happiness.

See also

• Supernaturalization
• Project Pigeon
• Behavior Modification