B. F. Skinner

Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist and author. He conducted pioneering work on experimental psychology and advocated behaviorism, which seeks to understand behavior as a function of environmental histories of reinforcement. He also wrote a number of controversial works in which he proposed the widespread use of psychological behavior modification techniques (primarily operant conditioning) in order to improve society and increase human happiness.

References

Epstein, R. (1997) Skinner as self-manager. Journal of applied behavior analysis. 30, 545-569. Retrieved from the world wide web on: June 2, 2005 from http://seab.envmed.rochester.edu/jaba/articles/1997/jaba-30-03-0545.pdf

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