Aunt Jenny


 
 

Aunt Jenny was an advertising character created for Spry Vegetable Shortening. Primarily portrayed by Edith Spencer, she was best known as host and narrator of the long-lived radio show, Aunt Jenny's Real Life Stories, which ran from 1937 to 1956.

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In 1936, Lever Brothers, part of the large corporation Unilever, introduced Spry Vegetable Shortening as a competitor to the long-successful shortening Crisco, produced by Proctor and Gamble. Aunt Jenny was intended to give a pleasant face to what might otherwise be seen as a boring or at least uninspiring product, therefore presenting a challenge to writers of advertisement copy. Sometimes even Jenny?s enthusiastic writers seemed to be reaching for things to say?on the final page of the Aunt Jenny?s Favorite Recipes cookbook appears a blurb boasting that doughnuts made with Spry are ?so light and digestible a child can eat ?em.? For the most part, however, Aunt Jenny was successful, and within mere months Spry had consumed nearly half of Crisco?s considerable market share.


 

Advertising character: An advertising character is a fictional character that appears in advertising and marketing materials for a given product or service....

Edith Spencer: REDIRECT Aunt Jenny...

1937: 1937 was a common year starting on Friday (link will take you to calendar)....


Aunt Jenny related Images and Photos (experimental)

Jenny & Bella
Jenny & Bella
Jenny Hanley
Jenny Hanley
Jenny Hanley
Jenny Hanley
Jenny Agutter
Jenny Agutter
Jenny Mccarthy
Jenny Mccarthy
Jenny Seagrove
Jenny Seagrove
Jenny Seagrove
Jenny Seagrove
Jenny Mccarthy
Jenny Mccarthy
Jenny Lewis: Acid Tongue
Jenny Lewis: Acid Tongue
Jenny Lewis: Acid Tongue
Jenny Lewis: Acid Tongue
Frisco Jenny  1933
Frisco Jenny 1933
Frisco Jenny  1933
Frisco Jenny 1933

~ Table of Content ~

Introduction
Origins
Aunt Jenny?s Real Life Stories
Cookbooks and print advertisements
 


 

~ Related Subjects ~

Proctor and Gamble (1) - Crisco (1) - Fictional character (1) - Marketing (1) - Advertising (1) - Unilever (1) - Edith Spencer (1) - Advertising character (1) - 1937 (1) - Lever Brothers (1) - 1956 (1) -
 

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