Astroturfing

In American politics and advertising, the term astroturfing pejoratively describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. The goal is the appearance of independent public reaction to a politician, political group, product, service, event, etc., by centrally orchestrating the behavior of many diverse and geographically distributed individuals.

Related Topics:
American - Politics - Advertising - Public relations - Grassroots

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