Asia Television Limited

Asia Television Limited (ATV) (亞洲電視有限公司) is the first television station in Hong Kong, founded on May 29, 1957. It was at first known as Rediffusion Television, and renamed as Asia Television Limited in 1982.

Related Topics:
Television station - Hong Kong - May 29 - 1957 - 1982

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ATV is one of the two free-to-air broadcasters in Hong Kong. It operates two channels: the 24-hour Home channel, which broadcasts in Cantonese; and 22-hour World channel, which broadcasts primarily in English. Throughout the years, ATV has been "serving the interest of the local community". The channels are accessible in North America via satellite. In 2002, ATV also gained approval from the State Administration for Radio, Film and Television to beam its two channels to the Guangdong Pearl River Delta region.

Related Topics:
Cantonese - English - Guangdong - Pearl River Delta

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ATV has also established a close relationship with Guangdong TV to ensure their stable cooperation in programme productions, advertising and sales.

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ATV has received numerous awards for its programmes. One of its successes is its local version of Who Wants To Be A Millionaire (百萬富翁), a game show originally launched in the United Kingdom in 1998. In 2001, ATV bought the production rights in Hong Kong. Since then, the popularity of ATV has increased. This also prompted the other local TV station - TVB - to respond by producing similar game shows.

Related Topics:
Who Wants To Be A Millionaire - United Kingdom - TVB

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