As the World Turns

As the World Turns (ATWT) is the second longest-running American television soap opera, airing each weekday on CBS.

Credits sequences

The show has only changed opening visuals from the original format four times: in 1981, 1993, 1999, and 2002, with a slight modification of the 2002 visuals redone in 2003.

Related Topics:
1981 - 1993 - 1999 - 2002 - 2003

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As a testament to the show's unwillingness to change in the early years, the show had the same theme song (an organ tune which transitioned into a pre-recorded version in 1973) and opening visual (a globe spinning in the distance, with the globe moving toward the center to spin stationary) from 1956 to 1981. The visual was not markedly altered when the show transitioned to color in 1967.

Related Topics:
1973 - 1956 - 1981 - 1967

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The minor changes to the color opening had the globe at the center of the screen and the title zoomed out from the middle of the globe. The organ version of the main theme (by Charles Paul) was used over the color visual until 1973. The color update of the black-and-white visual stayed until October 30, 1981.

Related Topics:
October 30 - 1981

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The sponsor tags during the black and white and up to the 1981 title changes were hand drawn pictures of the product, or the name of the product superimposed over the globe. On a 1965 closing sequence, the sponsor tag was an actual photo card of the product. This may have been the practice used on credit days. On non-credit days, the superimposure was used. After the 1981 title change, the sponsor tags were actual photos of the products. This continues to this day. There have been occasions, where a sponsor was to be plugged, that it would not occur until after the title sequence. A CBS announcer would plug the product. EX: AS THE WORLD TURNS is brought to you by (product).

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On November 2, 1981, a theme song inspired, ostensibly, by science fiction soundtracks was first heard, with new computer-enhanced visuals. The globe had now been relegated to an O in the word WORLD, with three beams of light reflecting separate ways. The tune was modified in 1984 and again in 1988. The globe was on the center of the screen for the closing sequences.

Related Topics:
November 2 - 1981 - Science fiction - 1984 - 1988

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On February 3, 1993, the theme song and opening visual was changed again. The theme song was composed by Barry DeVorzon, famous for composing the theme song of The Young and the Restless. This time the credits were done by computer specialist group Castle/Bryant/Johnsen. In the visuals, the letters of the title slowly passed by, with the seasons illustrated in picture form inside the letters themselves. When the visual finally got to the O in WORLD, a spinning globe fell into its place and the whole title was zoomed out of focus, to be seen by the audience. In 1995, the closing credits ran over original scenes related to events in that day's episode (for example, if a character was seen in an episode, the credits might show them cleaning a room or playing a piano—things too "boring" to be in the episode itself.) By 1997, however, the credits simply rolled over scenes from that day's episode. The globe was used for closing credits from 1993 until they changed to beauty shots. For a brief period, the globe was used to promote the viewer feedback line. Then they would use the beauty shots for the credit crawl.

Related Topics:
February 3 - 1993 - Barry DeVorzon - The Young and the Restless - 1995 - 1997

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The show changed its music and opening again on November 1, 1999. For the first time, cast shots (both solo and group) were seen, accompanied by music. At the end, the O in WORLD was shown to consist of different clips from the show's history, not unlike a process first seen in the movie The Truman Show. Internet fans complained that the sound effects in the theme song which accompanied these credits, which was written by David Nichtern and Kevin Bents, sounded too much like "toilet flushing noises."

Related Topics:
November 1 - 1999 - The Truman Show - David Nichtern - Kevin Bents - Toilet

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A new sequence, featuring cast clips to a mellower music selection (written by Jamie Lawrence and, again, David Nichtern), debuted on July 8, 2002. The backdrop to complement the actor clips was colored in gold, and was changed to sky blue in November 2003. The music from 2002 remained intact. Several shorter versions of this intro are used from time to time, featuring different members of the cast in each.

Related Topics:
Jamie Lawrence - July 8 - 2002 - November - 2003

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