Apple Electronics

A division of the Beatles' company Apple Corps, originally founded as Fiftyshapes Ltd., headed by Beatles associate Magic Alex.

Related Topics:
Beatles - Apple Corps - Magic Alex

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Intending to revolutionise the consumer electronics market, largely through products based on Magic Alex's unique (and as it turned out, commercially impractical) designs, the company unfortunately never made any breakthroughs. Even a planned apple-shaped radio could not be produced at a competitive price, and was ultimately beaten out by Panasonic's "ball and chain" radio.

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After the dismissal of Magic Alex in 1969 (during Allen Klein's "housecleaning" of Apple Corps), Apple Electronics fell victim to the same forces that troubled the company as a whole, including the impending Beatles breakup.

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While it never made a dent in the marketplace, Apple Electronics was still considered a viable business entity years later, when Apple Corps sued Apple Computers over trademarking, for selling music players and other non-computer devices under the Apple brand name.

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