Antanaclasis
Antanaclasis is a stylistic trope, in which a single word is repeated, but with a different meaning each time. It is a common device in puns and in advertising slogans. Some examples:
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Examples:
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- "Your argument is sound...all sound". Benjamin Franklin
- "If you aren't fired with enthusiasm, you will be fired with enthusiasm." Vince Lombardi
- "The long cigarette that's long on flavor." Advertisement for Pall Mall cigarettes
It is derived from the Greek words anti ("against" ) ana ("up") and klasis ("breaking").
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