Antanaclasis

Antanaclasis is a stylistic trope, in which a single word is repeated, but with a different meaning each time. It is a common device in puns and in advertising slogans. Some examples:

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Examples:

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

• "Your argument is sound...all sound". Benjamin Franklin
• "If you aren't fired with enthusiasm, you will be fired with enthusiasm." Vince Lombardi
• "The long cigarette that's long on flavor." Advertisement for Pall Mall cigarettes

It is derived from the Greek words anti ("against" ) ana ("up") and klasis ("breaking").

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

 
Antanaclasis: References ►