Anheuser-Busch

Anheuser-Busch {{NYSE|BUD}}, the world's third largest brewing company in volume after InBev and SABMiller, is based in St. Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known beers include brands such as Budweiser, the Busch and Michelob families, and Natural Light. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages (e.g. the Bacardi family and Tequiza). "A-B", as the company is often called, owns 12 U.S. breweries.

Advertising

The company is known in the United States for its huge advertising presence, including a sports marketing division which creates advertising material for the Super Bowl and many other sporting events. Famous Busch television campaigns have included

Related Topics:
United States - Advertising - Super Bowl

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• The "Gimme a light" spots
• Frogs saying 'bud-wei-ser'. The ad campaign later spawned additional characters: Louie and Frankie the chameleons and an inept ferret hit man
• The annual Bud Bowl
• The "Waazzzup" series
• The "Real American Heroes/Real Men of Genius" series of humorous radio and television ads.

Recently, Miller Brewing began a series of commercials which featured "referees" calling "penalties" on people for drinking Budweiser, and they would then take the Budweiser and replace it with Miller. Anheuser-Busch responded with their own "referees" commercials in which referees were taking people's Budweiser and keeping it for themselves. One such commercial showed the "referees" being confronted by the police.

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