Amory Lovins

Amory Bloch Lovins (born November 13, 1947 in Washington, DC) is an American physicist, co-CEO of the Rocky Mountain Institute, and author and co-author of books which make arguments for and popularize energy-efficiency principles to public and corporate audiences. Lovins' works include Factor Four with Hunter Lovins and Ernst Ulrich von Weizsäcker, and Natural Capitalism with Hunter Lovins and Paul Hawken. In the 1990s, his work with the Rocky Mountain Institute has included the design of an ultra-efficient automobile, the "Hypercar."

Related Topics:
1947 - Washington, DC - CEO - Rocky Mountain Institute - Energy - Ernst Ulrich von Weizsäcker - Natural Capitalism - Paul Hawken

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Lovins has been one of the most influential American voices advocating a "soft energy path" for the U.S. and other nations. A trained physicist, he has been able to assemble a very impressive array of facts, computations, economic-analyses, forecasts, and arguments that appeal on a common-sense level. He has advocated energy-use and energy-production concepts based, on one hand, on conservation and efficiency, and on the other, on the use of renewable sources of energy and on generation of energy at or near the site where the energy is actually used.

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