American Broadcasting Company

The American Broadcasting Company (ABC) is a television and radio network in the United States. Created in 1943 from the former NBC Blue network, ABC is owned by The Walt Disney Company, and the formal company name is ABC, Inc. Corporate headquarters are in New York, while programming offices are in Burbank, California, adjoining the Disney Studio.

ABC identity

Before its early color transmissions, the ABC identity was a lowercase 'abc' inside a lower case 'A'. That logo was known as the "ABC Circle A." The logo was modified in the fall of 1962 when ABC started using the current "ABC Circle" logo (designed by Paul Rand) with ultra-modern (for its time) lower case 'abc' inside. The typeface used for the famous logo is a simple geometric design inspired by the Bauhaus school of the 1920s; its simplicity makes it easy to redraw and duplicate, something ABC has taken advantage of many times over the years (especially before the advent of computer graphics). It does not correspond to a particular font; however, several common geometric typefaces (including Avant Garde and Horatio) are close. A recently developed typeface is inspired by the logotype. A variation of this logo is still used by the Brazilian TV network SBT.

Related Topics:
Paul Rand - Typeface - Bauhaus - Computer graphics - Font - Avant Garde - Horatio - SBT

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