Alticor

Alticor is a privately-held corporation, owned by members of the DeVos and Van Andel families. It was established to serve as the parent corporation for a handful of business ventures, most notably the multi-level marketing companies Amway and Quixtar and a manufacturing and distribution company Access Business Group. The name was said to be coined from the Latin words altus and cor, roughly meaning "high heart".

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Alticor also owns the Amway Grand Plaza Hotel in downtown Grand Rapids at Pearl and Monroe. It opened in 1913 as the Pantlind Hotel. It was purchased, refurbished, expanded, and renamed in 1981.

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A new hotel is under contruction across the street on Pearl which will carry the Alticor name and operated with the name JW Marriott Hotels.

DeVos: Devos, De Vos or deVos is the surname of...

Multi-level marketing: Multi-level marketing (MLM) (also called network marketing (NM)) is a business model which utilizes a combination of direct marketing and franchising. Typically, individuals become associated with a parent company in an independent contractor relationship. Sellers are compensated based on their sale...

Amway: Amway generally refers to an international multi-level marketing (MLM)...