Alternative culture

Alternative culture is a catch-all phrase used predominately by the media and the marketing industry to refer to a variety of separate sub-cultures ? (which are either loosely related or near-totally unrelated) ? and are perceived by the general public as being outside or on the edge of so-called accepted mainstream culture. There is a popular yet mistaken belief that the term refers to a singular "alternative culture". Yet whilst the inappropriate use of the term by the media has made this concept common, the actual differences between the various sub-cultures are such that many of them are incompatible with each other or show no logical connection which would give credibility to the idea that there is a single alternative culture.

Related Topics:
Media - Marketing - Sub-cultures

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A true definition of alternative culture is thus debatable and often a sub-culture is mistaken for being an alternative one when it may not truly be such. The interests and concepts used in defining a sub-culture as being an alternative one vary greatly. For these reasons, this article should be seen to be about established media views and what truths went into them and how these views, the assimilation of the mentioned sub-cultures into the mainstream and the commercialisation of them effected those involved in each sub-culture.

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