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Album-oriented rock


 

Album-oriented rock, abbreviated AOR and originally called Album Oriented Radio, was originally an American FM radio format focusing on album tracks by rock artists.

Related Topics:
American - FM radio - Rock

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When FM radio broadcast licenses were first issued by the FCC, broadcasters were slow to take advantage of the new airwaves available to them because their advertising revenues were generated primarily from existing AM radio stations and because there were few FM radio receivers owned by the general public. This void created an opportunity for the disenchanted youth counter-culture of the era to express itself by playing music that was largely ignored by the mainstream media. In this sense, AOR was more of a social response than a product marketed to fill a need.

Related Topics:
FM radio - FCC - AM - Radio stations - FM

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Prior to the advent of AOR, radio stations typically played rotations of 40 to 60 of the most popular songs at the time. Artists released either singles, in the form of 45 rpm discs, or 12 inch albums which contained several tracks. Record companies generated larger revenues from the sale of a single album compared to the sale of a single 45, and seized upon the opportunity, giving support to the fledgling format.

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The origins could well have been traced back to the classic Beatles 1967 album Sgt. Pepper's Lonely Hearts Club Band, an album that did not originally spawn any hit singles, so stations were forced to play only select tracks from the album, thus AOR was unofficially born.

Related Topics:
Beatles - 1967 - Sgt. Pepper's Lonely Hearts Club Band

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In some markets the term AOR was re-positioned as Adult Oriented Rock, implying that 'adults' were more likely to buy albums rather than singles.

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Some notable AOR bands:

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