Advertising
Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
See also
- Advertising-free media
- Advertising magnates
- Bait and switch
- Beauty advertising
- Brand
- Classified advertising
- Comparative (i.e. comparative advertising)
- Deception
- Ethics in advertising
- Jerry Mander
- List of advertising characters
- Marketing
- Movie trailer
- Neon signage
- Out-of-home advertising
- Promotion
- Propaganda model
- Spamvertising
- Subvertising
- Viral marketing
- Clio Awards, EFFIE Awards, PROMO! Awards
~ Table of Content ~
| ► | Introduction |
| ► | History |
| ► | Media |
| ► | Objectives |
| ► | Techniques |
| ► | Public service advertising |
| ► | Social impact |
| ► | Future |
| ► | See also |
| ► | Bibliography |
| ► | Documentary films |
| ► | External links |
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