Advertising

Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.

External links

• Advertising Age advertising news
• Ephinx TV adverts, television advertisements primarily from the UK.
• AdLand adnews and 30,000 commercials from over 30 years online
• AdWeek advertising news
• On Advertising: A Debate
• Advertising history according to the textbooks
• American Advertising: A Brief History
• Effie Awards, an American award for ads

Awareness

• Educating the Consumer about Advertising: Some Issues.
• Advertising in the Schools
• Made You Look- Advertising awareness education site for children and parents.
• MediaWatch, lobbying for better portrayal of women in advertising.
• Consumer Angst - essay about lies in advertisements, and coping to resist them

Anti-advertising and special interest groups

• AdBusters anti-consumerist magazine

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