Advertising

Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.

Documentary films

• 1979 ?Killing us softly? ? the effect of advertisment on women, Directors: Margaret Lazarus, Renner Wunderlich
• 1987 ?Still killing us softly? ? Directors: Margaret Lazarus, Renner Wunderlich
• 1999 "Killing Us Softly 3"