Adult Swim

Adult Swim (usually stylised on bumps) is the name for the adult-oriented television programming block on Cartoon Network, which premiered on September 2, 2001. It has since become its own channel, and shares its station number with CN in a night/day switchoff (see below).

Related Topics:
Television program - Cartoon Network - September 2 - 2001

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Originally a Sunday only block (that also re-ran on Thursdays), Adult Swim now airs Saturday through Thursday nights at 11 PM (E/P) with an encore airing at 2 AM and then ending with an hour of old classics. The block, programmed by Williams Street Productions, the same group that created Toonami and Miguzi, plays American animated series and shorts geared towards adults, and a wide variety of Japanese anime series and OVAs. Promotions for the show have been targeted towards the college age group (18-24), which constitutes the majority of their viewers. According to a September 1, 2004 article in Promo Magazine, this form of advertising is used for many of their shows. Representatives are sent to 30 Universities across the U.S. to promote the Adult Swim lineup, including handing out posters for student's dorm rooms.

Related Topics:
Adult Swim - Williams Street Productions - Toonami - Miguzi - American - Animated series - Japan - Anime - OVAs - September 1 - 2004 - Advertising - U.S.

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The show is named after the hours designated at public swimming pools for adults only swimming.

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Originally, all of the bumps shown in between shows featured footage (some taken from the Adventures of Pete and Pete) of senior citizens swimming in public pools with a lifeguard shouting through a megaphone. The current bumps feature black "cards" with white text on them, which discuss everything from news about the programming, to personal staff opinions on unrelated subjects. On Thursdays, Adult Swim airs cards which they pull from the Adult Swim Message Board and respond with their characteristic banter.

Related Topics:
Bumps - Adventures of Pete and Pete - Lifeguard - Megaphone

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Adult Swim officially split from CN on March 28 2005, thus becoming its own entity. It shares the same basic cable channel, running at different times of the day. This concept is not new. The "Nick" network originally started the idea back when it first split into three separate entities: Nick Jr, Nickelodeon, and Nick At Nite. As a result of this, Nielsen Media Research began classifying the Adult Swim programming from 11:00 PM to 6:00 AM as a separate network from CN.

Related Topics:
March 28 - 2005 - Cable - Channel - Nick Jr - Nickelodeon - Nick At Nite - Nielsen Media Research

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Starting October 2, 2005, Sundays have gained an extra hour, with Adult Swim now starting at 10:00PM.

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