ACNielsen

ACNielsen is a U.S. marketing research firm, based in Schaumburg, Illinois.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The company serves the consumer goods market with research on market performance and dynamics, solving marketing and sales problems, and identifying market growth opportunities.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The company was founded in 1923 in Evanston, Illinois by Arthur C. Nielsen, Sr. in order to give clients reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

One of ACNielsen's best known creations is the Nielsen Ratings, which measure television, radio and newspaper audiences in their respective media markets. In 1996, ACNielsen split off this part of its operations into a separate company called Nielsen Media Research (NMR), which operated as an independent company until it was acquired by Dutch conglomerate VNU in 1999.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In 2001, A C Nielsen itself was acquired by VNU, as part of VNU's Marketing Information group, and thus is now under the same corporate umbrella as the company it spawned, NMR. Nielsen Media Research is based in New York City, while ACNielsen headquarters remain in Schaumburg, Illinois.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

ACNielsen is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In 2005, A C Nielsen closed one of its most succesful CATI rooms in Melbourne, Australia in favour of a New Zealand operating room. This was a result of poor globalisation policy made by the Australian government and unnecessary profit-margin cuts made by the company itself. A C Nielsen is yet to prove any actual profit increase nor is it to rectify its mistake.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

U.S.: REDIRECT United States...

Marketing research: Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research. Marketing research (also called consumer research) is a form of business research. It is a for...

Firm: Firm can have several meanings:...