7 Up

:This article is about a soft drink. There is also an unrelated 1964 documentary entitled Seven Up!, and a children's game called Seven Up. There is also a train called 7 Up in Pakistan.

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7 Up (sometimes spelled Seven Up) is the brand name of a lemon-lime flavored soft drink marketed by Dr Pepper/Seven Up, Inc. (DPSU) in the United States (a unit of Cadbury-Schweppes since 1995). It has been bottled by Britvic in Britain since 1987. Outside the United States, the trademark to 7 Up belongs to PepsiCo. 7 Up, originally named Bib-Label Lithiated Lemon-Lime Soda, was concocted in 1929 in Saint Louis, Missouri. It originally contained lithium citrate, a mood-stabilizing drug. Many early soft drinks contained herbal or pharmaceutical ingredients. This was removed in 1950. In 1998 in the first formula change since lithium was removed, 7 Up was flavor-enhanced, with no changes to sugar content or carbonation level.

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7 Up has traditionally employed unique advertising tactics. In the 1970s, an advertising campaign dubbed 7 Up the "un-cola," playing on the drink's lack of caffeine. The brand has been represented by mascots including Fido Dido and Cool Spot, a sunglasses-sporting red dot. During the early 1980s, actor/choreographer Geoffrey Holder appeared in several commercials. More recent advertising campaigns have challenged consumers with slogans such as "Are you an Un?", portraying 7 Up drinkers as rebellious non-conformists, and "Make 7 Up Yours", implying an aggressive double meaning by separating the slogan into "Make 7" and "Up Yours".

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Soft drink: A soft drink is a drink that does not contain alcohol, as opposed to hard drinks, that do. In general, the term is used only for cold beverages. Hot chocolate, tea, and coffee are not considered soft drinks. (Carbonated milk would probably not be considered a soft drink.) The term originally referre...

1964: :For the Nintendo 64 emulator, see 1964 (Emulator)....

Documentary: A documentary is a work in a visual or auditory medium presenting political, scientific, social, or historical subjects in a factual and informative manner....

7 Up related Images and Photos (experimental)

Food Store Called Leo's Place Covered with Beverage Ads Incl. Coca Cola 7 Up Dr. Pepper and Pepsi